The small type: When Marie Antoinette said, “Let them consume dessert,” it would likely have been because she was actually hogging every Michel et Augustin snacks for by herself. Childhood friends Michel and Augustin met in middle school, and, once they found their particular xxx 9-to-5 jobs becoming unfulfilling, they began a cookie business with a foundation in French pastry. Quickly onward 13 decades, while the two pals have offices in France and nyc and they are seducing the planet making use of their cookies, pastries, yogurts, mousses, and other sweets made out of quick, pronounceable ingredients. The duo additionally shows aspiring bakers that perfecting the ability of French pastry is attainable through their unique cookbooks and entertaining open household courses. Michel and Augustin’s fantasy is easy: to really make the globe laugh and bond over a shared passion for candies.
The story of Michel et Augustin started simply sufficient. Two men started palling around in secondary school and became great friends. But, much like numerous teenage friendships, the two parted means after graduation to adhere to their own paths.
Michel found themselves in finance in ny, and Augustin was employed in marketing and advertising for Air France. But both eventually turned into disillusioned utilizing the 9-to-5 routine regarding the business world. They reconnected while the duo devised a wild propose to discover all 1,263 bakeries in France and develop the basics of a confectioneries the nation must offer. They published a novel regarding it â their own basic cooperation!
After doing their particular pursuit, in 2004, Michel and Augustin aproned-up along with from a brand new adventure: baking in Augustin’s kitchen. Their own goal was to generate a line of snacks also sweets made with 100% natural ingredients and really love. And, after tirelessly testing and tasting more than 300 quality recipes, their basic concoction was born: the little circular butter cookie. Michel et Augustin came into this world!
The pair discovered fast success, in addition they consistently innovate a lot more tasty designs, such a decadent yogurt in a container, that has been found only once Michel and Augustin realized their own prized cow could generate a lot more than butter. They market their products with all the signature “kookiness” and also the happiness they infuse in their tasty snacks.
Spreading a Love for French Pastry across the World
Michel et Augustin is approximately more than just making a delicious cookie. The company is actually bent on attracting from France’s wealthy cooking background to generate masterful desserts.
“it is not practically cookies â it is more about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “Almost everything we make is related to French pastry practices. We have a really powerful commitment with pastry producing as a business.”
But Lily told you an affinity for and mastery of French pastry is not only reserved when it comes to item designers (they call them the “recipe staff”) at Michel et Augustin. A portion of the businesses kooky tradition is discussing the passion and knowledge of pastry making so every person in the team, in France and Brooklyn, can train getting a French pastry chef and grab the national exam (referred to as a “C.A.P.”). That way, everybody is able to take part in innovating new quality recipes and speak knowledgeably with followers, customers, and customers.
“Once a week in France as soon as a month in New York, our very own Banana Farm (“office”) can become a pastry class where we’re going through a classic program of French pastry and instruction for certification,” she mentioned. “no matter if you’re a website designer or in revenue â the ability is promoted for all.”
Though Michel et Augustin supplies a more expansive line in France, the business sticks into exact same fundamentals and axioms of production for many services and products.
“the one thing our services and products have commonly is a proper focus on style and the components,” Lily mentioned. “We concentrate on the top quality and ease of use of this elements, and attempt to keep carefully the ingredient record as pronounceable as is possible.”
This effects not only in a yummy decadence, additionally a delicacy you’ll feel good about consuming along with your significant other.
An accumulation Treats Perfect for discussing With Your Sweetheart
There’s just one thing about discussing desserts that starts your day appropriate or concludes an amazing day. And Michel et Augustin’s creations were meant for only such events.
“It is a moment in time of extravagance after a date,” Lily said. “its delicious and made with thoroughly clean elements, and therefore helps make the minute that much better. It feels good to indulge.”
With so many worthy snacks to select from, there’s really no want to choose only one. While there are lots of more solutions in France â from candy mousse to decadent yogurts and, needless to say, one-of-a-kind cookies â there are many possibilities in the US at the same time.
Lily had been fast to advise the right treats to give to or delight in thereupon special someone.
“Our best-selling cookie is actually the 4-Cookie Squares,” she said. “These are typically like little square tarts, can be bought in three flavors, and certainly will be therefore conveniently provided. We also have Cookie Buttons, that are hazelnut chocolate processor snacks with hazelnut ganache in. They are available in packs of two â one for my situation, one for you!”
For couples whom love their own early morning routine together, Lily told all of us Puff Palmiers tend to be a pleasant a.m. alternative.
“These are generally puff pastry and taste like Elephant Ears,” she mentioned. “they are extremely light and flaky and great for revealing more than morning meal with coffee or at tea time.”
Whether you and your honey tend to be chocoholics or appreciate the delicate butteriness of caramel (or everything in between), Michel et Augustin has actually a deserving treat for revealing (or sneaking down with for your own clandestine cookie affair).
Become involved during the Banana Farm
Michel et Augustin’s philosophy is the fact that the pleasure of sweets is within the posting. As a result it should be no surprise area involvement is extreme the main business’s business purpose. Everybody is invited to get rid of in and lesbian free chat online (and taste snacks) at their own Banana facilities (offices) in Paris, Lyon, or Brooklyn.
This mindset started during the start on the company and is also element of the key. And Lily noted this viewpoint is exemplified from inside the organization’s available homes.
“Right from the start, Michel and Augustin opened up the doorways of the apartment to neighbors, pals, customers, and passersby, for those to give them feedback, to taste cookies, to taste new meals these were evaluating, in order to go out with these people and mention what they were carrying out,” she stated. “It is something which’s really important to you now.”
Start residence during the Banana Farm happen on basic Thursday each and every thirty days in France and New York. Lily informed us these activities provide a way for any organization giving back once again to town by teaching all of them about the history and methodologies of French pastry.
“We invite everyone else, family, pals, customers, and people in the future share quality recipes,” she mentioned. “We carry out flavor examinations, focus groups, and play games. It really is an actual community event.”
It is not only enjoyable and tummy-pleasing to attend, in case you do not have a cookie companion, imagine the rest of the treat aficionados you could meet within Banana Farm. After all, when someone wants Michel et Augustin addresses, you know they’ve got good style, and you should have one thing to connect over.
Michel et Augustin: Committed to Random Acts of Kookiness
In real Michel and Augustin type, the duo started a Random Acts of Kookiness effort to inspire and excite people. From a tribute to Michael Jackson to the cookie rectangular event as well as their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they are doing. You can observe exactly why their unique goodies are so addictive â they truly are made out of 100 % natural ingredients and great vibes.
Up after that for all the business is a unique cookbook that aims to aid United States readers and others overcome the intimidation related to French pastry.
“We’re making a French pastry cookbook the me, and it is about enjoying these very hard recipes,” Lily mentioned. “We’re splitting it down and stating you can do it. When we can, anybody can, so we’re sharing the advancement.”
Michel et Augustin normally looking to start their famous candy mousse in america.
“All of our dream for our candy mousse is always to seduce The usa’s taste buds.”
And, after tasting the company’s snacks also treats, the usa is clearly set for a long love affair with that mousse.